With hiveonboard.com my life has gotten easier to get new users on Hive. Ease of use is the main thing. Being a value add to web2 - IE Creating a HE token for a Facebook group, having an add on that can track it from FB. These are the ways we infiltrate web2, by making it better. Once we become indispensable to web2 via our feature-rich toolset, users can more easily be lured over to a Hive front end.
A way to make all your FB friends your Hive friends and give a free account. “Back up your community with Hive” etc. this is da whey.