I agree with @idiosincratic that it depends on age, I would add that it depends on how much the person is online.
Talking about younger people: my two sons are gamers and I have tried to show them a couple of times that they can make money from crypto-games. Yes, they were interested in it, but they didn't really like the games they saw on the Hive blockchain.
As for the others - my wife was also interested in this crypto, but in the sense that when I show her she keeps telling me to take it all down and convert it into fiat. I don't know, maybe I should show her a shoe shop that accepts cryptocurrencies?
But maybe it really is easiest to impress complete novices with crypto. Just show them the exchange, the process of how to make a transfer from card to exchange, and how to buy at the exchange. And then, of course, pumping them with articles ...