In a previous Blog Post I wrote
“To have an Audience means you need to be an audience”
What does that mean?
It means that if we do not connect with the audience that we have, if we do not keep ourselves at the level of understanding of the audience we have or want to have, then we will not have an audience.
An Audience is a group that are there because they believe that you have something to offer and if you do not know what it is that your audience wants then you will have nothing to offer.
Keep in touch with your audience because you are their Audience, Know what people are wanting because then you will be able to relate on the level that is in conjunction with their desire.
I was once in upper management for a large corporation and tradition has been to have Top down processes, eg: what management says is what happens, and often management is out of touch with the grass roots shop floor population.
Fortunately for me, I have always been a grass roots shop floor person and so to find myself in upper management was an interesting step.
What got me to that point was that I always valued the input of the people that knew best about processes and productivity and that is the people who are actually doing it.
As an Upper Management person , I was very successful in implementing a number of great strategies and programs because I was allowing myself to be informed by those that the strategies and programs would effect the most and that was the people who would be carrying it forwards, The workers, the shop floor, the audience. If I tried to implement anything without their input then I would be forcing something upon them that they did not necessarily agree with, and therefore would face opposition and productivity would decline.
I was very successful in meeting numerous KPI’s and more because of my approach.
I didn’t do this approach because I knew that was the thing to do, or that I knew it would have more success, or I knew that I would succeed if I did so.
I did this process because ultimately it is who I am, It is the only way that any change can be validated, It is the empowerment of any organisational structure to allow that bottom up process and it is because that is what I understood the most.
Being the Audience is what allows for you to have an audience. By keeping your intent one of knowing what is wanted and what is needed by looking from below and seeing upwards is what allows for progress and progressive ideas.
Collaboration, Knowledge and implementation always co0mes from the Audience, so if we are not t the audience how would we know what directions need to be taken, How would we understand what is desired, how would we be able to implement any degree of inspiration or change,
So I say again
To Have an Audience You need to Be the Audience
And that is why I prefer Round Tables to Square or retangular Ones, Everyone is on equal footing
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