Lol, we are all ninjas now indeed. And you can have your mask as crazy as you want. 😄
But I do get that feeling of wanting to do different things. Although I haven't yet taken the step towards entrepreneurship yet. Well, not in the literal "owning-a-business" sense I mean, because I do consider my crypto portfolio/investments "business". Sure, there is a bit more risk, but if you do enough research, any risk can be worthwhile. But you already know that of course. :)
To be cliché: Honesty is the best policy.
As a customer I value the "rude" owner that is honest and offers quality much more than the nice owner that is just focused on being nice to trick me and not doing a good job in the process.