The shame game is a dead end IMO.
The fact of the matter is that most devs do not know marketing. Similar to how most marketers don't know development. You can yell at a bunch of entrepreneurial marketers all you want about refactoring a database, and it will never get done. Conversely, shout all you want at devs to get their marketing going, and it's not going to happen.
Sure, you get some unicorns out there who can do both. It's RARE and it's energy sapping to be burning both ends like that.
Rather than rely on unicorns, any competent centralized org would have their dev team do dev stuff and their marketing team do marketing stuff, with a management layer to coordinate the output.
Obviously Hive isn't that, so we need to come up with our own approach. I see this @strategizer proposal as a way for the marketing minds of Hive to rally around something they can start to add value to, rather that standing around hoping that devs will do it/lead it. Once pieces of this start to crystallize, folks that are unicorns, folks that know how to communicate between dev/marketing, or even devs who know some marketing but won't spend cycles on the 'tough stuff' can begin to use the output.
No info provided through this guarantees any action by those that should utilize this information.
The information is still critical though. A further step, I agree, is a plan to action it. (Aka hire pilots.) Just because there's a risk that the info won't be leveraged to it max potential isn't an excuse to not do it at all.
RE: (UPDATED to V0.2): Strategizer Proposal: Fueling Hive's Growth/Evolution With Customized Research, Marketing Strategy Design & More!