Generation G and marketing strategies

Dear Hivers

Almost every day, we hear about Generation X, Y or Z. And, over and over again, we end up focusing on the differences between each other rather than looking at how to build, together, a future where everyone finds their place. .

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Generations defination.

The X consists of born 1961 and 1981. To succeed in life, we are told that this generation clung to his post and was trying to climb the ladder.

The Y generation , so-called digital natives born between 1981 and 1996 grew at the pace of the Internet and computers. We are assured that this generation is questioning everything, destroying existing models, revolutionizing the way a product is sold and privileging creativity, innovation, and nerve.

Finally, Generation Z, also called Generation C, brings together all those born after 1996. This generation, permanently connected, evolves at the frantic pace of mobile technology and the social web. The future will soon tell us how she will approach the world of work.

G for Generosity
Unlike generations X, Y or Z, generation G is not defined according to demographic or sociological criteria. It is made up of individuals of all ages - consumers and citizens - for whom generosity, exchange and attention to others are elements of personal satisfaction .

A Article published a feature called Generation G , which presented generosity as a state of mind that is increasingly present in society and in businesses. This provides a framework for reading consumer behavior and expectations built not on refusal criteria but on positive aspirations .

Thus, the growing disgust of consumers towards selfishness and greed and its dire consequences on the economy coincides with the emergence of a web culture fueled by individuals who share, give, engage, create and collaborate.

Generation G does not seek its social status in consumption but rather in responsible, civic behavior, turned towards others. The need to be recognized for who you are and what you do is not new. But it comes back and settles in force under the effects of habits acquired on the Internet: exchange, free, contribution to a community, etc.

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