Adidas and Nike are the undeniable leaders of the world when it comes to "sports fashion." This has been the case for at least three or four decades now. So, this "battle" or comparison if you like is nothing new as the debate has been going on for several years.
Of course such debates usually have no winners as both brands have millions of dedicated fans and clients from around the world that will continue buying their favourite brand for their own reasons. A recent study, however, suggests that Adidas has all the right digital moves to take the lead.
The famous sports brand dethroned Nike to top this year’s Activewear US Digital IQ Index as the sole “genius” brand.“Adidas exemplifies the potential for achieving growth via direct-to-consumer sales, both online and offline,” the researchers said.
The study, which quantified the digital competence of 74 “activewear” companies in the U.S., sought to diagnose digital strengths and weaknesses of brands such as Nike, Under Armour, Timberland, New Balance and Adidas. The researchers took into account factors such as the effectiveness of a label’s email marketing (message open rate, photos, video content), website customer service and product customization tools, social media engagement and ad impressions on mobile.
If you want to read more about the study's results click on here.
As for me? Well, I am an Adidas person - especially when it comes to shoes and jackets - but you may see me wearing a Nike tee every now and then.
