Why is Dodgecoin so popular? Wasn't it created as a joke?

I'm trying to understand why Dodgecoin is so popular now? Wasn't it created as a joke and serves no purpose other than a payment system much like many other cryptocurrencies and isn't most of the marketcap of Dodgecoin held by like 10 wealthy investors that could move the markets whenever they pleased?

I just can't seem to wrap my head around why everyone loves it so much all of a sudden?

Seems like mostly a made up thing to me...

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