A Singapore-based startup, SearchTrade, has introduced a system to allow all parties in the Internet search engine process – the searcher, the owner of the key word being searched, the builder of the app using the search engine, and the advertisers – to profit from the process using bitcoin. Using bitcoin, the system redistributes the revenue among the stakeholders in the process, rather than allowing all the profit to flow to the big search engines like Google and Bing.
“Search is the single most important activity on the Internet,” said Vishal Gupta, co-founder and CEO of SearchTrade. Everyone does it, every day. Search drives far more traffic than any social network or viral news site, and it makes a ton of money.
We're asking people to imagine how much better the Internet would be if everyone could share the benefits of that activity."
Bitcoin micro-payments make it possible for all stakeholders in the search process a share in the income generated.
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