Building a Better Business Episode 7: Experts, Coaches, and Guru's Oh My...
I want to preface this by saying that I do not consider myself an expert, coach, or guru in any manner. I know a thing or two about building a business, affiliate marketing, and web development because I have been doing these things for a couple days now... LOL
Too long has the internet marketing or affiliate marketing world been plagued by people that call themselves these things and it is absolutely astonishing how many people still fall for this. But let's break this down a little bit, because in my mind to be considered any of these things you need to have credentials of some sort, right?
Well a high school or college wouldn't hire a coach without credentials, would they? A business would not hire an "Expert" in their field without both credentials and an excessive amount of time spent in that field, would they? Guru's to me are from a famed country in the East where people spend decades honing their craft.
Yet, online we see people call themselves these things with little to no credentials or they say they have credentials yet won't or don't show them... Seems a little fishy, right?
The most common that I tend to see online is someone that owns a business type website, usually a membership website of some sort. But it is funny because this website's primary goal is almost never training, it is more along the lines of "Sell my stuff and you too can become and expert coach guru like me". If this doesn't ring alarm bells, I am not sure what would.
The worst is when these membership website owners spend ALL of their time promoting and talking about someone else's website or business. Instead of talking about their business or website and making it better (bring the design into 2020 FFS), they tell all their members or potential members to go join someone else's website and spend hundreds to thousands of dollars. Here is what I would like to see, a receipt that the expert coach guru ALSO spent the money they are telling their members or potential members to spend. Because I personally don't think that they bought the exact same product they are telling you to buy. I think they instead used their words and "expert coach guru" status to get to the level instead of spending the money.
But that is just my two cents. IF I ever promote or talk about something other than my own business, I will ALWAYS show that I am a member of and am actively using that product, and if asked, I will show you my receipts! LOL.
This is why I thoroughly enjoy the HIVE blockchain, EVERYTHING is transparent. You can see everyone's everything. There is no need to hide behind some status. Let mine and your actions on the chain define who and what you are.
At the end of the day, I HIGHLY encourage EVERYONE to do their due diligence and research before buying any product at all no matter the price. I also highly recommend that if you are a website own of any sort, you DO NOT spend your time promoting or selling somebody else's crap. Focus on your stuff first and always.
Let me know if this has helped you in any way to build a better business!