Have you ever wondered why your posts don’t do so well? Or why some websites do better than others?
Two of the most important things:
Short and sweet:
Provide an image:
People love images. It has an emotional appeal. And when people’s senses and emotions are involved, they catch the vision of what you’re promoting.
Okay, now that people have clicked on your post (url):
How do you keep them reading on?
Provide an introduction. This is another attention getter, but somewhat different. You provide a reason for them to continue reading.
Link facts:
We know what we want to say, but other people aren’t in your groove yet. They can’t read your mind or what your motive is. So link your facts logically. Draw them in. Take them step by step towards your objective’s punchline. This helps to get your point across.
When you are familiar with your own niche or career’s jargon, other people aren’t. The technical stuff could `go clean over their heads’. Drawing them in is a learning curve to them. What you are trying to put across? Is it put in such a way that everyone can understand and appreciate your analogy or proposal?
Wherever possible, put humour into the `mix’. Add a story or experience people can relate to. If they can relate to it, they will understand what you are referring to. Now you `have them eating out of your hand’.
That is the main body of your content, but have you got to the point of what you really trying to say?
At last the conclusion:
You have to give them a final clarification. You can’t drag them through all that reading and not provide a decent solution!
Sometimes you can add a PS or last word:
Hope this has helped you!