Why is Unify restricted to only Student rewards?

Now the universities are getting the help of blockchain to reward the students.But the programs like Unify should be expanded beyond students.
Unify Rewards program is one such example of blockchain based rewards program which is limited to 500 participants. It combines the blockchain with ethereum blockchain and Student shoppers can earn $5 worth of Ethereum for every 10 transactions they make using the app.
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The Unify Rewards program is comparable to the initiative previously orchestrated by Massachusetts Institute of Technology (MIT). In this project, the researchers distributed Bitcoin tokens worth $500,000 to the institute’s undergraduate students.

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