I am all for marketing Hive - it's absolutely essential. I listened to the X space with the Dash team, Starkerz and some VCs - plus other crypto OGs and they were shocked to learn that Hive exists at all. They thought Steem died due to the centralisation of stake and fatal flaws in the design. They had never heard of Hive.

This should never have been allowed to happen.

All it takes is a few well placed articles and blogs - yes, cointelegraph are disgustingly expensive, but there is a reason why people still pay them - they have the ear of key parties in the industry.

Aside from that, as almost all other commenters are screaming here - measurement of performance is essential in marketing and not a penny would be authorised for marketing by a professional marketing team without being able to directly measure the ROI of that penny. If KPIs for aspects of a marketing strategy can't be measured, then it's probably not a solid strategy.

Yes, measuring KPIs on Hive can be a challenge - however, it is not impossible to do. It would not be too costly to develop proper tracking systems for onboards of new users.

Additionally, the CheckInWith project has the potential to improve the reliability of the uniqueness of each new account user. The intelligent systematisation of onboarding, perhaps focusing on long-term physical Hive onboarding locations (think franchise ideas like 'western union' that pop up all over) could result in solid KPIs and a new level of community/growth potential for Hive - plus business potential for Hive users. Win, Win, Win, Win, Win!