Thanks, I made steemocean, but it doesn't make money and I don't have time to promote it much. Maybe I'll make a video advert at some point for my videos ;)
Reputation mainly effects downvoting and censoring. Once your reputation goes below zero your posts are soft censored in Steemit.com. If you downvote someone who has a lower reputation than yours, then you can actually lower their reputation. So the highest account has the potential to become a tyrant and censor everyone if they have the resources to!