Wikipedia has a great article about network marketing (MLM). Lovely, but a little outdated.
В Википедии есть прекрасная статья про сетевой маркетинг (MLM). Прекрасная, но несколько устаревшая.
The negative attitude to MLM in the territory of the former Soviet Union is quite clear. Who does not remember the piles of compulsive, sticky "distributors", wandering from door to door and vparivayut different stuff. For the most part it is not necessary and not quality. A notorious Gerbolayf ... and fraud, under the guise of diet pills to people selling arguments Taenia, terrible and stubborn intestinal parasite ... Yes, a lot more different negative was associated with this kind of business.
And their meeting called for some reason "presentation"? Those who had the pleasure to visit this Sabbath? I got one such meeting in the early 90s, Herbalife advertised ... Just a handful of stunned not clear what rejoicing different ages for women and men. They jumped up and down, and even, it seems, squealing cubs delight. And the first desire that arose almost immediately it was not to be like those idiots. After "prezintatsii", which is absolutely no useful information was not granted, "curator" (a thick, unkempt-looking woman) zagovorschinskim polushopotom told what drugs to buy for themselves, much less use is not absolutely necessary. That is, as it were bought for himself and sold for use by others. Deception, fraud.
Yes it and is clear: wherever there is money and work there often will be present fraudsters.
Naturally, I have not joined the "MLM" -Company, and for a long time, completely lost the desire to communicate with such a business.
But as you know "everything flows, everything changes" and everything develops. Including network marketing (MLM).
I'll start with the fact that many (not all) MLM-companies have significantly changed its sales policy to attract customers, the creation of its own network and other conditions of the activity. They were forced to do this because there were laws governing this type of activity, there was (in the former USSR), the Internet, there are new, not ossified young companies that are absolutely on another trade policy networkers set of commands and more referrals.
For example, the company SFI and TripleClicks quite normal, with modern internal politics both sales and attract teams.
The company is divided into two structures: TripleClicks - a shop (not the only one, the site presents online retailers from 160 countries, so it is possible to choose one that is closer).
This is an opportunity to sell something your (WAVE3 Gateway ), and are not necessarily new, directly to the customer.
It auctions, Cent auctions where the price starts from 1 cent and each bet of 1 cent, too (there is a small "pitfall", but where they do not exist?).
Well, the game, TimeMachine, for example, and others. As without them?
There is a large custom center, a huge number of selection filters and stuff, stuff, stuff.
SFI - the administrative center of most MLM-company. Here is everything you need for matketinga: educational and promotional materials, various avtootchёty. Naturally, there are exits to the different pages TripleClicks. Well, there are so-called daily plan, the ability to put themselves yourself goals and targets for the development of their business. Forum.
What is not, so it is forced, clerk indicate that you need to buy something or sell a certain amount. All the actions that it is desirable to make and on which the successful building their businesses are encouraged and motivated by bonuses, prizes, the local currency (the VP), the distribution of profits (even in the absence of a direct sales and referral sales a bit, but still).
Here is a MLM-company join.
