Hive needs more marketing campaign
Recently we had a party, and a friend came with few of these small bottles of my favorite drink, which was surprising for me - what, they have started packing in these small bottles ? Yes, because that offers them more selling potential. Earlier, it used to come in only big package of 750ml, and the price being on a little higher side, the company probably realized that, there is a hindrance in thought process of people to buy that, and came up with this idea. After all, who wants to buy a big bottle and keep it, and consume few sips !! Keeping it at home is even a challenge for many :), so a nip is a perfect fit for drinking once. And if you want more, then you can buy another small nip, but the big one not only pinches our pocket, at one go, but also creates bottleneck to store it. So they are selling the same product, but their innovation is in adding convenience, that creates big impact.
So a company like Chivas established more than a century ago ( 1801), even came up with this small innovation, that created big impact. They know they are popular, but that alone does not suffice to compete in the market.
So what's the point of this post ? We need to sell ourselves better and in today's world, that is more important than anything else. Today I was reading this post - this potentially will bring plethora of opportunities to hive - specially smart contracts that will open up a new world of possibilities.
We are poised to continue building and deploying the first Hive smart contracts. These smart contracts will open up a world of possibilities within the VSC Network, paving the way for groundbreaking applications and seamless user experiences. The possibilities are endless as we continue to develop, refine, and innovate. We are excited about the opportunities that lie ahead and are committed to delivering a seamless experience for all our users. We are committed to delivering a network that empowers users, opens barriers, and connects the blockchain world seamlessly. This is just the beginning, after all.
So we are not far from many other chains, that are popular than hive, in fact, we are even superior in some aspects, But we have not been able to sell ourselves well and that is why I always feel, we need dedicated marketing campaign. Apart from great development, we should utilize some DHF Funding and create some marketing ads (including all our capabilities from all dapps / teams) and run them across several other places to let the world know about our capabilities. Hopefully, our whales realize this sooner (DHF funding is possible only if they agree), and innovate something to sell ourselves better. Those who are already in this network will always get the news, but we need more participants from outside. You can invent a great product, but at the end, if you cannot sell it, then there is no point - the world just moves on.
Do you agree ?
Disclaimer - This post is by no means a promotion of alcohol or this brand - Please drink responsibly.
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