Some of the bloated Tara ad is no site there is also a thing that even faster 90%
Today, we will introduce the Opera developer version for incorporating the native ad blocking technology computer. Blocked by the "native" technology is carried out in the engine level, it has achieved an overwhelming speed improvement over the method according to the prior expansion.
We have for the first time implement the ad-blocking function to native as a major browser maker, but it is not surprising special. The number of those who are using the ad blocker will have increased to, Apple has allowed at the platform level.
Members of the user will not want a seriously ad blocker
Ad came occupies an important position in the Internet from the beginning. In 1994, the first online advertising has emerged. Since then, advertising helped the growth of the web, people in millions web site has been makes it possible to access free of charge.
But now kind of major problem for web browsing with the passage of time. Today, online advertising that bloated is squeezed like never before network bandwidth, to slow down the loading of web pages, and sometimes or exhausted to cover the screen, or to attempt to press the "fake download button". Also seen the growing sense of crisis to keeping track of the privacy protection and online behavior.
As a result, we have increased the number of people who use the ad blocker software. According to a survey made by the PageFair / Adobe, used in 2014 and the number of people who use the ad blocker as compared to 2015 is that with an increase of 41 percent in all the world (of which 98% of the human computer users had).
People for brands and advertisers, we have issued a clear message that they must change the status quo. Now is 2016. We are confident advertising more also lightweight, it was time to change to high speed. There are organizations in order to improve the advertising that IAB L.E.A.N. initiative, but the ad itself is what about. There is even a movement that attempts to disable the advertising block used by the user is in. However, advertising is better, not too intrusive, what happens when you no longer is possible to severely slow down the browsing.
Therefore, along with the native ad blocking feature, we decided to provide a tool for understanding the "heavy" ads cause a problem to the advertiser and the user. Thereby we believe to accelerate the reform should aim advertising industry.
- Wise approach to advertising block
Opera of ad blocking feature is disabled by default.
When you start browsing Opera will detect whether there is a block can be advertising, it will ask you to enable ad blocking function. To enable the ad block for a particular web site, it is the only switch the switch 1 Click the icon of the "shield" in the address bar you want to disable.
This dialog also displays one of the statistics are blocking how much advertising the current page and as a whole. In addition, in the case you did not use the case of using the ad block, you can also easily check whether the difference between how much load time of a web page that is currently open exits.
If you disable the advertising block in a particular site, that site will be added to the list other than the example, you can also change later in the Opera of the setting screen. Its screen can be opened from the pop-up of the gear icon. Although already registered a number of sites for testing to the list, if there is informative and useful site, even effective ads, please add and edit freely. For example, CNET and TechCrunch offers a very good experience even to display the ad to the user. Delay due to page load of advertising in those sites is very slight.
- Technological background
Where we have investigated the existing ad blocker, block list, which is widely used is not very good, we found that to block a lot of advertising. However, many of the extensions was also found that the element in the URL and the page is spending a lot of time in the determination of whether to correspond to the blocked list. Opera uses the native code and fast algorithm to a decision by the block list. It has become possible to minimize the rate of decline due to the decision by it. In addition only the initial stage as possible in the advertising block Opera, that is, to the engine will not go where you send a request to the network.
Opera is using a block list of EasyList currently. In addition to the behavior tracking block it has been used is EasyPrivacy.
Method of speed test
You can also perform a speed test from the pop-up. Read twice with a blocker there bets without the pages you have open at the moment, to compare display each of the reading time. To approximate actual usage, cache is not cleared.
Since the reading of the page is done only once, again and again and repeat the test, it will be different results depending on line speed and other factors can be obtained. In order to improve the reliability of the data, but you will want to put out the average value is also repeated again and again this test, should see very obvious results in many sites. Advertising in one time testing the will it can be seen that there is a very big difference when it is blocked. Please enjoy a little bit
Or after all, how much faster the
According to our survey, as compared to the case where a combination of the AdBlock Plus extension to Google Chrome and browsing with Opera's ad blocking feature, now 45% faster on average. Do not you think that it is quite a good number.
This number was done in the actual web site of 66 full of content. Machine was using the AMD Phenom II X6, Windows 10 64 bit version that is equipped with a RAM of 8GB. We have tested even on a variety of other systems, but the percentage is now what was very similar. The test was to read the page by 15 times each using the WebDriver.
The number displayed is the average value of navigationStart and loadEventEnd events
