I've just got back from doing a bit of a food shop and now I'm £100 poorer. I did need to do a big shop this week and then I do smaller shops through the rest of the month. From looking in my shopping bags though, I don't really seem to have much quantity of things to be honest. I bought lots of fresh fruit which isn't the cheapest and I did buy larger bags of sugar and dry ingredients.
Perhaps I really need to upscale my own strawberry patch and raspberry canes at home to see if I can then get away without having to buy any of those next year.
I would consider myself quite a savvy shopper though but I think there is always room for improvement in life.