everyones complaining about his content beeing stolen and sold
well most of know that steemit runs on the blockchain so everything you post or comment on will stay forever on the blockchain.
Authors just have to upload there content to steemit with proof he/she is the author
as soon as steemit bots detect somewhere on steemit the same content that makes money steemit could just transfer all the amount generated with this post back to the verifyable author
Someone can also use the content but money will always go back to author