I know the title sounds like a bad conspiracy theory but it is a well known fact although rarely spoken off.
Think about it, how often did you have products that broke down just after the warranty period expired? If you are like most people that keeps happening over and over. The TV, your phone, e-book reader, computer, mouse, keyboard, remote, car, stereo…
BMWs are notorious wrecks after 3 (to max 5) years. It is said it is best to never buy a 3+ years old BMW because maintenance costs are astronomical.
Many people still think products made for a specific market are made better (or worse) than the same product for a different market. For example they think that a BMW made for Germany is of higher quality than a same type of BMW made to be exported to France. Ages ago (and i mean ages… like at the times of Ford T) that might have been true, but in modern times it is financially unsensible to divide the production line for several markets, because they added logistic costs and additional required machinery would skyrocket the production costs.
You see doubling the number of products made on the same manufacturing line can decrease the individual product price by more than 50% (of course the number depends on the product and number of built units), while decreasing the quality of a few parts (quality of many parts cannot be decreased because the products then wouldn’t work at all) would decrease the price by only a few percent.
On the other hand the “rumor” that products are designed to fail is not only true but also a far greater problem for consumers. First let’s verify the claim that products are designed to fail:
I could tell you i have heard that from a reliable source from a car company (which i have) but you’d have nothing but my word to take for. Instead you can check for yourself that there is an actual term for ‘engineering for failure’ - planned obsolescence. You can check the origins of it yourself. Some documents also used to float around the internet which showed how much particular car companies invested in determining how to engineer parts to endure exact number of cycles so that they break after a certain period. Of course the document has conveniently disappeared…
To be honest planned obsolescence is not really a conspiracy theory. It is a common sense move as at one time it was necessary for kickstarting a failing economy. So it was initially a good thing but after the brunt of the crisis was over it was misused for ever greater profits. This eventually gave it a bad name and made it a hush-hush strategy but anyone who works in the industry knows this is still very much alive.
Already as students engineers are taught not to over-engineer products. It starts with the simple things like bearings and moves on to structurally vital parts. The situation is not much different in the electronics industry where products life expectancy is regulated not just by part dimensioning but also heat generation and battery output control.
Still not convinced? How about a more daft example - printer cartridges.
Ever had one of them fail while there was still ink inside? If you print a lot you probably had many such occurrences. The printers software says the cartridge is empty but you can clearly see there is still about 100 pages worth of ink inside… Scrape off the chip and stick on a chinese aftermarket chip and wouldn’t you know it you print another 150 pages with that cartridge in full quality.
*HP 1800 laser. I had one of those… Great printer, but insane printing costs.
Since virtually every company in every industry adheres to ‘design to fail’ we as consumers seemingly have little choice over the longevity of the products we buy but this is mostly only true for the popular products. If you opt to buy from smaller/newer producers who are in the process of building a name for themselves you have a higher chance of getting an over-engineered product which will last you an eternity.
A good choice are also previously popular companies which have fallen out of favor due to a series of bad products. Such companies need to reestablish their position on the market and in the hearts of their former fans and there is no better way to do that than by providing unparalleled quality. While making such a buying choice you may not gain any street cred among your hipster friends but it will get you a great product and at the same time save you some hard earned money.
On the other hand if some product type consistently keeps failing on you and thus making you so mad you wanna go beat up the guy who made it, you can consider starting your own company which will focus on superior quality. There is always a market for high quality products no matter the industry you are in.
Planned obsolescence is not an evil scheme of capitalism as some would have us believe, it is just too often abused - just like drugs and alcohol. Even in the times of no financial crisis many companies would not survive without planned obsolescence which means even fewer jobs than there are at the moment.
Some companies could adjust by raising the price of their products but since there would be fewer production and maintenance lines - since fewer products would be sold - there would again be fewer jobs. So no matter how we design the products our society is no better off.
But we could decrease the market margins… I’ll talk about this in my next post.
