In some online publications have premium content available only to registered users, but not all readers are willing to pay for it. On why this is so, in the course of his research he found journalism professor Mike Anan from the University of Southern California, USA.
"People do not want to pay for online news, as opposed to print," - said Professor Ananias. He added that it has been successful in such publications as the New York Times, Wall Street Journal, Financial Times the introduction of paid sections, as the content of these media is unique. However, sites with popular themes difficult to have premium content, because the reader can find the same information for free, with just a few clicks.
Only in May 2015 the English-language media have closed 69 chapters with paid content. And off 41 of them were temporary and 28 - final. Scientists note that the least popular paid content in the publications in the English language, because this language is international, and it is often used in articles and news, and consequently the publications it more - only 10% of English-speaking countries are willing to pay for the opportunity read online media. In other countries such people over 15% in Denmark and Finland, 20% in Poland, Sweden and 27% in Norway. "Publishers should clearly understand why and how they offer paid content, - summed up Mike Ananni.- If there is no defined structure of distribution of free and paid news, the idea will fail."