I hate when people say "they wouldn’t do it if it weren’t profitable!". Like companies are perfectly rational machines operating only on hard data.
Meanwhile I’m sitting in a meeting with my VP who basically asked chatgpt for the best strategy, or my project lead who approved everything blindly because he just wanted to get to his 4th vacation that year.
Massive corporations are made of people and those people are all looking out for themselves. They do not care if the company earns less if it benefits them personally more. Under the right circumstances a manager will absolutely choose the less profitable path if it gets them extra pay or means less work or just because they’re dumb and don’t think anything through.