I personally like the idea of being able to advertise on the platform and not just in the form of boosting posts.

Simple example, I wish to begin selling Hive Hats with the Hive logo on them in a variety of colors for both men and women and I’m willing to accept payment in Hive currencies. I should be able to advertise on the platform to users on the platform and if the platform didn’t want to open advertising to the totality of the internet, they could choose to only accept payment in hive currencies rather than hive currencies and USD.