The thing about him is that he went 100% in for popularity from the get-go, which he achieved by letting people join his Discord (for a monthly fee of $50, I think) and gave them affiliate links which would net them a couple bucks for every video they created of him then uploaded and shared with others. This way he managed to take advantage of all their algorithms and turn them in his favor. This genius method of self-ads and his very powerful motivational speeches made him quickly the most searched for person on the internet, so eventually the MSM and all kinds of random YT podcasters realized they can capitalize greatly on inviting him to their shows, which is why he can be seen in just about every one of them at least once. Some of them reported that normally they'd have at most 20-30k views on their vids, but the one they made with Tate got over 1M within just days. So this should explain why literally everyone wants him on their show, regardless of whether they agree with his message or not. That being said, the "top" of the MSM, meaning TV-people, always try to edit their recorded footage in a way that'd make him seem as bad a person as they possibly can present him. Also, after he was banned from YT they changed the algorithm so that vids that presented him in a bad light would be promoted, while he's still not allowed to create an account either there, on Tiktok or Twitter (afaik, he's currently only active on Rumble). But most importantly, he refers to the establishment as the Matrix that enslaves humanity, encourages the common people to become as successful in life as they can so that they may fully detach from the system, frequently calls out the covaids "pandemic" as a hoax and often states that he thinks the jabs are dangerous and nobody should take them, which I'd say easily puts him into the top-tier of truthers. And what I think makes him truly the best of the best and made him the most popular man alive is the way he can unpack the lies of Feminism and shed a light upon the current gynocentric world order and the fact that it's actually not women but men that are being oppressed, like almost no-one else can.