"It is asked whether, in fact, the leader makes propaganda, or whether propaganda makes the leader. There is a widespread impression that a good press agent can puff up a nobody into a great man.

"Undoubtedly the public is becoming aware of the methods which are being used to mold its opinions and habits. If the public is better informed about the processes of its life, it will be so much

"The great political problem in our modern democracy is how to induce our leaders to lead." Edward L. Bernays

"In place of thoughts it has impulses, habits, and emotions." Edward L. Bernays

"The myth of the detached manipulator and compliant crowd has, since the Twenties, also been abundantly re-echoed by academic students of mass suasion." Edward L. Bernays

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society

"Big business will still leave room for small business." Edward L. Bernays

"Men (people) are rarely aware of the real reasons which motivate their actions." Edward L. Bernays

"Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda." Edward L.

"The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial." Edward L. Bernays

"Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda." Edward L.

"Truth is mighty and must prevail, and if any body of men believe that they have discovered a valuable truth, it is not merely their privilege but their duty to disseminate that truth. If they realize,

"The myth of the detached manipulator and compliant crowd has, since the Twenties, also been abundantly re-echoed by academic students of mass suasion." Edward L. Bernays

"Big business will still leave room for small business." Edward L. Bernays

"The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy."

"The public is not an amorphous mass which can be molded at will, or dictated to. Both business and the public have their own personalities which must somehow be brought into friendly agreement."

"If low price is the only basis of competition with rival products, similarly produced, there ensues a cut-throat competition which can end only by taking all the profit and incentive out of the industry.

"That propaganda easily seduces even those whom it most horrifies is a paradox that Bernays grasped completely; and it is one that we must try at last to understand, if we want to change the world

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society

"There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons