The ability to send fraction of dollars or even smaller amounts means that now even "minor" actions can be monetized. This very real opportunity has the potential to change the advertising industry. Allowing users to pay only for what they use. Micro-transactions will support the process of transition to a more fair online environment.
Facebook and Google services and, are not free. We all pay for them providing personal information, , our habits, our interests, our location. More and more people are beginning to realize that marketing practices of major Silicon Valley companies could have a substantial impact on the future of the individual, especially in an increasingly digital and global world. Automatic payment of small sums for the use of services or access certain type of content can change that.
Steemit.com already developed and currently constantly improve the service that enables creators of valuable content to receive
This is only the beginning.