Nearly half (45%) of peakd.com's traffic comes from organic search according to similarweb.com. Comments made by @jarvie in the "Town Hall" on Twitter suggest to me that's likely fairly accurate. It's even higher, 62.5% for hive.blog.

I would argue that the fact that we do not see any meaningful channeling of this traffic into either

1. New Hive user accounts or
2. Recurring visitors
   supports the idea that people land on peakd.com and hive.blog, but they don't find it compelling enough to stick around.

I don't know how many of such users actually go on to visit the home page or trending page, but these are the kinds of things we would need to be looking at to begin to understand why the "content consumer" type user does not stay with Hive.