Why we are wasting our blogs

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Honestly: We blog because we want our blogs to be read.

There is nothing more frustrating than spending hours to bring your blog to perfection, having it posted and then not being clicked at all, not being voted or commented or anything at all. Simply zero activity. All you hear is a lonely coyote howling from afar. You spent a lot of time on how to pitch your idea and thoughts. You maybe even thought days about how to perfectly structure and present your post to the community. Only to realize no one cares at all.

As a blogger, you want people to read your blog. You are constantly trying to acquire new readers. In the best case, your posts are not being consumed silently but people discuss the content by giving comments and by voting. That's the point a blog comes to live!

If we analyze statistics we see that the activity in our blog increases right after we release a post (30-90 min usually). Let's say you got 20-25 readers on a 'normal' day and the day you release a new blog post 70 people read your blog.
So that means the more you post the more people are attracted to your blog? So the solution is 'post, post, post?'

...No.

Why 'more posts' can not be a solution

(1) It costs too much time to write that many posts
(2) The quality of your posts will be low
(3) Imagine you want 1000 readers. That would require tons of posts.

In short terms: It is not scalable.

What is the key to have s successful blog?

It is not about producing as much content as possible but to post something that people are interested in. The real key performance indicator is activity per post.
My opinion is that there are some really good blogs that are simply being ignored. Because there is too less activity in their blog as a whole. People have to look into archives to find content. That's bad. It's a little bit like a really good band practicing one really good song (e.g. Metallica - nothing else matters) playing it at exactly one concert without having any publicity. The people that listen to it in the particular moment will think that it's beautiful. But too few people did even know that the band and this song are existing. What a waste.


Would we even know him?

I think exactly this happens to some bloggers here. They waste absolutely fantastic content because no one clicks on their blog.
That's horrible.

But what can we do about this?
Let me give you just a single advice. My opinion is that the small 'fish posts' can be much more interesting than 'whale posts' that are hyped anyway. So feel free to click on anything even if it has no readers yet. It could be a great story. Give new people a chance by not ignoring them. Reward good content. I wonder what would happen if a successful blog from here would launch a post from a totally new account. Would it be rewarded the same way it is now? Apparently not, despite it is exactly the same person and post. That would be a quite interesting experiment though.

Unfortunately I do not think that we will be able to maintain that amount of great content when it is not rewarded in any way. We cannot afford to simply waste good content. Let's change this.

Just my 2 cents.

Why we are wasting our blogs | Ecency