To me, this is a very unorthodox arrangement and truly makes it unique vs other social media platforms such as facebook, instagram, twitter, etc.
The idea behind this, was that this evolution would help spread the value and wealth to the content developers and contributors to the site rather than the platform itself. Essentially the people who contribute good quality material on a regular basis would become the shareholders and ultimately become the beneficiaries of any revenue generated.
In a world dominated by Social Media, This is a paradigm shift where companies such as Facebook, Twitter, Instagram, etc. generate traffic, impressions, and revenue off of content we produce and share. Everything we contribute is essentially monetized and benefits the platform. In the case of Youtube, we only get a small percentage of the revenue that is earned from the content we create and share. This is not to say we don't benefit, because we do. We just earn a small percentage for a large percentage of the contribution and work we put in.
The plan of @ned is to change that and ensure that the larger portion, or even 100% of the revenue that is generated from the content we create, is given to the creators, which to me is more fair. This movement will hopefully get more people to make the leap to Steemit and leave the other social media platforms.
Revenue would also be generated by direct advertising. As I understood it, companies would be able to post related content that would be displayed at the end of user created posts. Any fee's gathered would then be distributed across the network to support Steemit, the community, and the advertising companies - In a nutshell, advertisers would earn on their own generated content.
In an environment such as this, everyone wins. A mutually beneficial relationship is formed where everyone earns and is willing and able to help each other and support the growth and development of the community.
I for one - am looking forward to this evolution and the future growth of Steemit.
What do you think about this plan? Let me know what you think in the comments below.