LITTLE PHIL

Charities rely on donations from corporations and the general public. Globally, the number of charities is increasing, creating more competition for donations each year. At the same time, budget cuts from governments cause a reduction in grants to non-profit organisations.Each charity not only requires funds to help their associated causes, but also to meet ongoing administration and operational costs. To keep these costs low, charities rely on volunteers who are passionate about the cause but can lack relevant sales skills when it comes to fundraising.

Charities tend to outsource marketing and fundraising to intermediaries who typically rely on unsophisticated interruption. Many of these intermediaries don't leverage best practices of social sharing, content and mobile device driven marketing. Also, marketing firms are able to charge charities exorbitant upfront fee. This high upfront cost makes this marketing option prohibitive for smaller charities, as they often do not have the necessary capital available. Also, over the last decade, there has been a sharp decline in the percentage of people donating in response to appeals via telemarketing, street, mail, television and door knocking. Charities and marketing firms are not using methods that appeal to the demands and preferences of younger generations, who have a stronger aversion to intrusive telemarketing and face to face appeals. Millennials expect more transparency and control over their giving, including the ability to connect emotionally with receivers by seeing the direct impact their contribution has made. As the majority of charitable donations come from an ageing population, fundraising approaches need to better engage Millennials or there will be a significant reduction in donations from the general public in the next 10 to 20 years. People are now demanding more transparency and accountability from charities.

Little Phil uses blockchain technology to radically transform the giving experience.Little Phil will make an impact on the charitable giving industry as Amazon and Uber did to the e-commerce and transportation sectors.

LITTLE PHIL PHILOSOPHY

Philanthropy is a mindset. Anyone can think this way.
All givers deserve transparency and control over where their money is going but most feel they can't have that with small donations.
If there were more visibility and accountability in the industry, more people would give and a higher percentage of funds would flow to receivers.
The special feeling of giving makes one happier, more connected and even healthier.
Blockchain technology can help solve industry-wide issues and bring these special moments of meaningful connection back to givers across the globe.

PROBLEM

Expensive intermediary costs: Third-party fundraisers, international money transfers and internal charity staffing costs can take up the majority of funds raised by a charitable
organisation, leaving only cents from each dollar to make an impact on the actual cause.
Outdated fundraising methods: Younger generations are opposed to cold calling, door knocking and other methods adopted by fundraising intermediaries. They would rather be proactive and give on their terms using familiar technology with simple processes and an ability to engage with and share content they're interested in.
Lack of transparency: We live in a time where people can track their lunch being delivered in real-time, but generally have no ability to see the impact of their giving. People expect transparency over how their donations are used, specifically around charity accountability, administrative costs, and the direct impact for the receiver.
Poor donor experience: People, especially donors from the younger demographic, do not respond favourably to being interrupted with negative emotional experiences. If charities do not adapt and start providing positive donor-centered experiences, there will be a significant drop in donations as the population ages.
Exploitation of generosity: Most charities do not have a system of data sharing that lets each other know who they are helping and how. Unfortunately, this can lead to situations where some recipients exploit the system by registering with multiple charities –
at the expense of those who have genuine needs.
Charities have no way of validating their beneficiaries' authenticity or their access to support from other charities, leading to inefficient use of funds. This problem provides
a biased justification to discriminate against welfare recipients collectively, unfairly
targeting the most vulnerable people in society and reducing the public's desire to give.
Emotionally disconnected: Most current donation platforms do not allow donors to see the impact of their donation. This lack of emotional connection leads to disengagement and donor attrition. Marketing tactics used by most charities are unsustainable and prevent potential emotional connections between a donor and intended recipients.

SOLUTION- LITTLE PHIL!
It is possible to leverage technology to recreate the giving experience to be positive and fulfilling for all concerned. Little Phil addresses the issue faced by the industry by using Blockchain Technology and User Experience (UX) designed around a positive psychology framework to allow people to have the oversight, control and emotional connection of a philanthropist, without giving large amounts. People are able to give on their terms through their smartphone and track their giving all the way to the moment it is received. This will create an engaging experience that makes them genuinely feel the positive impact they have had on their cause. In addition to this, charities will have solutions to their fundraising and exploitation concerns at a much lower cost than they currently incur. While people traditionally see philanthropists as the wealthy giving back to society, Little Phil believes that anyone can be a philanthropist!. People should have the same visibility and control over their money when giving small amounts as philanthropists have over large amounts.

Positive psychology framework: Studies have shown giving is associated with a range of physical and mental health benefits, like increased happiness, longer life expectancy, lowers blood pressure and strengthens immune system. These benefits however, are dependent on how the giver feels about the interaction during and after the process. Little Phil will maximize the health benefits givers and provide givers with a little feel-good moments of flourishing. Flourishing is a key theoretical concept in positive psychology characterised by 5 dimensions: Positive emotions, Engagement, Relationships, Meaning and Accomplishment. Little Phil user experience attracts and retains givers by providing them with an emotional connection to receivers; the ability to share the meaningful experience with their social
network and the ability to see the overall impact their actions have achieved.
Fixing trust and accountability: Two smart-contract powered solutions underpin the trust and accountability functions of the little Phil platform. They are:

Proof of Impact - When a giver decides to help a receiver, the funds are held in escrow using smart contracts on the Little Phil Platform. The funds can only be released using a combination of validation methods including the receiver's UDID (Unique Digital Identities), biometric analysis, image recognition or charity affiliate confirmation. The giver can then exponentially increase their impact.Proof of Impact provides givers with positive reinforcement, transparency and accountability over the usage of their funds. Little Phil makes this possible with:
• An immutable public ledger that allows tracing the usage of funds,
• UDID assurances that funds aren't going to waste,
• Validation of receipt ensuring transfers only occur once the outcome is achieved,
• Receiver feedback mechanisms which facilitate an act of appreciation directly from the receiver to the giver and
• Costless impact boost which allows givers to see the further impact their sharing has on a cause.
Proof of Need - Proof of Need is established by the UDID (Unique Digital Identities) function of the Little Phil platform. It allows cross- collaboration from charities without the need to share databases. UDID's are an electronic identity solution for undocumented people and receivers, using biometric integrations to ensure only legitimate receivers can register and remain on the platform.
UDID assist with:
• Fraud prevention (no duplicate receivers),
• Better resource allocation for charities,
• Identifying and personifying undocumented people and
• Tracking and traceability of donations.

LITTLE PHIL COIN (LPC) TOKEN UTILITY
LPC is an ERC-20 standard token that can be stored and transferred to or from any ERC-20 compatible wallet.Users give online using fiat or cryptocurrency. The Little Phil platform locks these funds into a 'just in time' smart contract, waiting for Proof of Impact validation from the receiver. Once validated, the smart contract is unlocked and the Little Phil platform purchases the giver's equivalent donation value of LPC from exchanges. LPC is then transferred to the recipient's wallet, who will be able to convert it to the required fiat currency using local brokerage services and/or integrated online exchanges.

LPC tokens are used for:

Rapid, low-cost transfer directly to the wallet of the receiver, charity or supplier wallet.
Traceability of transactions and costs.
Conversion to a preferred digital currency with an atomic swap and transferred to the supplier or charity.
UDID creation to protect against receiver duplication.
Reward tokens: Each time someone gives on the Little Phil platform, a portion of the amount is returned in LPC to the giver's account and can be used for: future giving using little Phil; promotional activities enabling access to unique gifts or experiences from the Little Phil platform featuring corporate and celebrity partners; and future use for an emergency relief fund.
Emergency relief fund: Time is the most precious commodity when a large catastrophic emergency occurs. When lives are at stake, funds need to be mobilised quickly. There is no time to wait for fundraising campaigns.
Staking and voting rights: Staking nodes are eligible for entries into randomised LPC airdrops as well as voting rights to decide on key initiatives of the Little Phil platform, such as releasing emergency relief funds or the LPC projects pool. Staking nodes democratically vote to allow access of up to a third of all reward tokens on the platform. This will be used as an advance payment to first responders until additional donations are obtained.
Just in Time (JIT) escrow services through smart contracts: 'Just in Time' smart contracts are designed to protect receivers from market volatility. When a giver pays for an item through the platform, Little Phil creates a smart contract to hold the value of these funds in escrow. It is only after the receiver validates
delivery with their UDID that the smart contact funds are unlocked. LPC is then automatically purchased and transferred to the supplier's wallet.
Platform fees: All platform fees are payable in LPC. The fee is capped at 6% for each transaction and has a declining fee rate as the volume of donations through the platform increases. The fee reflects maintenance of the platform and continual work with charities to drive better awareness of causes and distribution of funds.

AI AND ANALYTICS
The Little Phil platform will use machine learning to provide givers with a unique experience and maximise user engagement.Machine Learning (AI): Key user and behavioural metrics will be used to tailor the receivers and causes displayed to the user as well as guide communications and campaigns, ensuring they are relevant to the user's interests. The algorithms will learn and develop as the user base increases.Campaign Analytics: Machine learning algorithms will also be used to analyse the images, descriptions and content updates of each profile against the number of views, shares and donations they receive. The resulting data will be used to advise charity administrators on best practice to improve the response rates for their beneficiaries.

TOKEN DETAILS
Name: LPC
Maximum supply: One billion LPC
Bug Bounty: 15million LPC
Engagement Bounty: 15million LPC
Airdrop: 20million LPC
Token Allocation:
Team: 15%
Pre Sale and Token Sale contributors: 40%
Business Development: 15%
LPC projects pool: 15%
Early Backers and Advisors: 10%
Bounty Program: 3%
Airdrops: 2%
Use of Funds:
Product Development: 40%
Business Development and Strategic Partnership: 30%
Marketing and Communication: 20%
Reserve funds: 20%

ROADMAP

Little Phil ideation
Founder team formed
Q3 2017
Financial and market modelling
Start seed round fundraising
Q4 2017
Secured seed funding
Formed core team & advisory board
Branding & UI/UX design
Q1 2018
Draft whitepaper
Onboarding initial charities
Employ blockchain development team
Q2 2018
Develop smart contract
Launch ICO website
Integrate KYC/AML process, external government
accreditation verification and integration
Open Pre-ICO
Q3 2018
Open Main ICO
Launch MVP
Bounties open
Q4 2018
First exchange listing
Expand team - Bus. Dev, Marketing and Projects
Additional charity onboarding
Q1 2019
Public product launch; iOS app, Web platform
Additional exchange listings
-Emergency relief fund live
Q2 2019
Android app
Crypto payment integration
Atomic swaps
LP - philanthropy project 1 kick-off
Q3 2019
Rewards marketplace
Supplier chain integration
Supplier marketplace