The first step after changing your account to Instagram Business is to optimize your profile. A good and professional profile can turn a potential customer into a regular customer. There is more than one step that you must do as reported by the donabisnis, namely:
Ideally, you should use a username with a business name. Apart from being easy to find, countless people will be tagged wrong while posting or commenting. However, suppose that someone else's name has already been confiscated, you can put the word behind it. Remember, the word behind must also be interwoven with your business to be easily recognized.
Your profile photo is the first thing people look at while visiting your business account. In addition, the calculated profile photo will appear in every comment or post you make. So, your profile photo is the most important element in your profile. Therefore, choose a profile photo that describes your brand or business. Generally, business accounts use a business / company logo as their profile photo. However, you can also do research on competitors to see what profile photos they use.
After your profile photo, people will look at your bio. Therefore, you should be able to make the most of the 150 traits provided by Instagram. You can write a bio that states what your business is and what uses it will get your customers. If your target business audience is the younger generation, you can also include emojis in your bio.
A call-to-action (CTA) must be in the ending of your bio. This CTA is to get customers closer to buying your product. For example, "Enjoy the promotion now!" or "Click to get a discount!" You can count this CTA about the ongoing contest / race. As this GoPro does:
After ending the bio with a CTA, you will need to enter the link below. Remember, the link must be linked to the CTA so as not to confuse consumers. If the CTA is about a promo, then enter the link to the promo. If it's about a contest, enter the link to the contest. Don't CTA about promos, but go to the contest or vice versa.
