How I Would Promote Holozing: Part 3

anaboadas(64)

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Helloooo ❤️

After writing the first two parts about how I would promote Holozing, I kept thinking about something that I didn't really talk about enough.

We can have a great social media presence, a nice community and people creating amazing content, but there is still one big question: how do we make people who have never heard about Holozing discover it?

This is where I think collaborations could become really important.

I would try to do is reach out to smaller gaming creators. I don't necessarily mean huge YouTubers with millions of subscribers, because getting their attention could be extremely difficult and expensive. I would actually start with smaller creators who have communities of a few thousand people and are interested in indie games, creature-collecting games, blockchain games or just trying unusual projects.

Sometimes a creator with 5,000 loyal followers can have a much stronger connection with their audience than someone with a million followers.

Imagine a YouTuber discovering Holozing and making a video like "I tried this weird creature game from Hive". Even if the video doesn't become viral, there would be people discovering the project who probably would never find it through Hive alone.

I think that is the important part.

Holozing doesn't necessarily need millions of people to hear about it at once. It needs a constant flow of new people discovering it.

I would also love to see collaborations between Holozing and other gaming communities. There are many people who enjoy creature collecting, RPGs, fantasy games and games with interesting worlds. Instead of only presenting Holozing as a blockchain game, I would try to present it first as a game that people might actually enjoy.

The blockchain aspect can come afterwards.

This is something I think is very important because when people hear "blockchain game", some immediately think about complicated wallets, tokens, investments and NFTs. That can scare away people who just want to play a fun game.

If the first thing they see is a cool creature, an interesting world or an exciting gameplay mechanic, the situation is completely different.

I would also create small promotional challenges for creators. For example, asking them to choose their favorite Holozing creature, create a short video about it, make a funny meme or even invent their own story for one of the creatures.

The best part is that the Holozing community could participate too.

This could create a kind of bridge between the existing community and people discovering the project for the first time. Instead of advertising that feels like an advertisement, people would simply be seeing other people having fun with Holozing.

And honestly, I think that is much more powerful.

Another thing I would do is make promotional material extremely easy to share. Short clips, funny moments, creature animations, screenshots, memes and small pieces of lore could work very well on social media. Not every post needs to explain the entire project. Sometimes one interesting image is enough to make someone curious.

Maybe someone sees a Holozing creature on TikTok or Instagram and thinks: "What is this?"

Then they search for it.

That first curiosity is already a small victory.

For me, good promotion is not about forcing people to become players. It is about giving them enough reasons to become curious.

The community already has creativity, and I think the next step is finding more ways to take that creativity outside of Hive and show it to people who have never heard of Holozing.